Innovate Mississippi

Point Innovation Magazine Winter 2013

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Page 49 of 79

FEATURE TA K I N G M O B I L E M A R K E T I N G W O R L DW I D E Lisa Stone A client list that includes Chick-fil-A,, explained president Patty Peck Honda, the Mississippi and CEO Brad McMullan. "We were like most Braves, 7-Eleven, AT&T, Pepsi/ business owners. Traditional advertising was Brown Bottling Group, Another Broken Egg too expensive and email marketing started and the Governor of Mississippi is quite falling flat. Once hit impressive for any company. How about being a home run with text marketing, it was easy to the #1 listed business texting company by sell other businesses on its success. Once Google and Bing? Or being considered one of business owners realized they could now talk the fastest-growing app design companies in with all their customers and it only cost about the world? It would also be quite a corporate $150 per month, it was a match made in accomplishment to be featured by major media business heaven." Brad McMullan, President and CEO, outlets such as ABC, CBS, FOX, NBC, Clear In 2011, expanded their mobile Channel Radio and Gannett Publishing. marketing platform to include mobile app Surely this must be some Fortune 500 company design and programming. headquartered in New York. These couldn't possibly be clients "Once a business uses mass texting and launches their own app, and accomplishments of a Mississippi startup company, could they see results," stated McMullan. Their clients, however, are not they? In fact, they are. As a mobile solutions company, just limited to corporations. "We work with cities, including can proudly claim these successes, plus a few more – all from their Crystal Springs, Flowood, Madison, Pearl and Yazoo City. headquarters in Ridgeland. Our company also has a number of school clients like Jackson There are 34 million more cellphones in the United States than Academy, Madison County Schools and South Panola." there are people. We live in a mobile world where people text more Captain Ken Chapman of the Jackson Salvation Army shared than they call or email. In fact, people read 98 percent of their text how helped their local Salvation Army go from being messages versus only 10 percent of their emails and spend more the 67th chapter in revenue to the top 10. "This company showed time on mobile apps than the web. This is where comes in. us how to use mass texting and a mobile app to improve our For relatively low costs, is tapping into the opportunities communication with the community and increase donations, all offered via mobile technology – texting and apps – to enhance while cutting expenses. It's just bad business not to use" marketing strategies and grow businesses. Traci Lee of Clinton-based Star 93.5 FM Christian hit radio Focused on providing mobile marketing solutions to businesses, agrees. "It's the best thing that we ever did," she said. "Communication organizations, state and local governments, and political figures, is so vital in our industry. This allows us to be fast, to be relevant grew out of a successful mobile marketing campaign for and to be now." 48 Pointe Innovation

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