Innovate Mississippi

Point Innovation Magazine Winter 2013

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"Whether I am speaking in Chicago, Las Vegas or New York, the audience learns about our headquarters in Mississippi. They learn the American dream is alive and well in Mississippi and anything is possible in the Magnolia State." Brad McMullan, President and CEO, bfac.com Bfac.com's success is not limited to Mississippi. In fact, their texting platform is currently being used by companies, political campaigns and nonprofit organizations all over the country and around the world. More than 30,000 subscribers depend on bfac.com for mobile information, which has contributed to their incredible growth; gross revenues have increased tenfold in only 24 months. Plus, the company is 100 percent debt-free. "We have grown because we provide each client with their own customer service rep, a full-time employee whose only priority is to show them the ways to use mobile apps and texting to grow their business or organization," explained McMullan. "Every business owner knows other business owners, so when they see a friend succeed with bfac.com technology, it naturally leads new customers to bfac.com." Another reason for bfac.com's success is the design and functionality of the apps they create. "We build our apps for the client's needs," said McMullan. "If we are building an app for a restaurant, we can have a food ordering feature that allows people to order food and pay for it without talking to anyone at the restaurant. We can also create an in-app loyalty card, catering form, microphone for comments or questions, turn-by-turn directions and even a car finder feature that will walk you back to your car after your meal." The newest bfac.com feature for their app clients is GPS push notifications. McMullan explained these notifications allow bfac.com clients to send messages to their customers in a particular area. For instance, a company can send out coupons, exclusive deals or congratulatory messages to every football game in America, but only people in specific stadiums will get specific messages. In spite of their impressive growth and business success, it was not always easy for bfac.com. Like many new ventures, the company started out of a home and relied on the sweat equity of those who generously donated their time and professional talents. "Before we won back-to-back Innovate Mississippi New Venture Challenges and before the Madison County Chamber of Commerce named me executive of the year, we were just trying to make it," stated McMullan. "In fact, in October 2010, I had to borrow money so I could buy groceries. This journey has not been easy, but God has always provided along the way." For McMullan, bfac.com is not only about helping businesses and organizations grow, but it is also about being a part of building Mississippi's innovation economy. "Whether I am speaking in Chicago, Las Vegas or New York, the audience learns about our headquarters in Mississippi. They learn the American dream is alive and well in Mississippi and anything is possible in the Magnolia State. Our state is not only open to business, but open to new ideas that can truly help change the world." ‚óŹ Visit www.bfac.com for more information. www.innovate.ms 49

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