Innovate Mississippi

Point Innovation Magazine Winter 2013

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Page 71 of 79

All photos: BattleBells, Stephen Caples p Long Branch Company operations in West Point: Linda Pilley, president, and Mike Brown, operations manager, on-looking lead welder/fabricator, Bill Hendon, as he works on a customer's handrail. Pilley feels that Long Branch Company's relationship with InnovateMEP Mississippi has also been beneficial in their success. Like most workers at small businesses, Long Branch Company employees wear many hats and rarely have time to focus on marketing, new business development and other such areas. "I am from Kansas City and new to the steel industry," said Pilley. "I have an uphill learning curve. InnovateMEP Mississippi is economically connected and has relationships from public to private to local. They are very eager for us to succeed, and that creates an enthusiasm." Pilley said the opportunity to brainstorm with InnovateMEP Mississippi's facilitators opened up the minds of Long Branch Company's upper management. They began to "think outside the box," seeing possibilities outside of producing casings and stair pans. "In 2012, InnovateMEP Mississippi allowed us to bring in employees, customers and local vendors to meet with their group of experts," she continued. "We generated a lot of new ideas. The Battle Bells contract for the MSU cowbell production came from that meeting." Pilley is enthusiastic about Long Branch Company's future. The Battle Bells have been well received by customers, and the employees are looking forward to more growth and success in 2014. With this new retail area and the possibility of future government contracts, Long Branch Company is well on its way to becoming one of Mississippi's leading manufacturers. ‚óŹ Visit for more information. 70 Pointe Innovation

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